PV’s New Era: Dining & More at the Redeveloped Mall Site
Phoenix locals are buzzing about the transformation of the former Paradise Valley Mall site into “PV,” a sprawling mixed-use development poised to redefine the area. This ambitious project promises a vibrant new hub for dining, shopping, living, and entertainment, turning the once-familiar mall grounds into a modern, experiential destination. Get ready to discover fresh flavors and community spaces right in the heart of Paradise Valley.
The Rise of PV: A New Vision for Paradise Valley
The Paradise Valley Mall, a fixture for decades, has given way to an exciting new concept. Developers RED Development and Macerich are crafting “PV,” an integrated community featuring over 2,500 apartments, office space, a hotel, and diverse retail and dining options, all centered around a planned central park. This shift from a traditional enclosed mall to an open, walkable “experiential” center marks a significant evolution for urban planning in Phoenix.
First Bites: What’s Cooking at PV
The dining scene is a cornerstone of the new PV development, with several highly anticipated establishments already confirmed. This focus on diverse culinary experiences reflects a growing demand for quality food and drink destinations within integrated lifestyle centers.
Trevor’s Liquor: Kicking Off Retail
Leading the charge in the retail offerings is Trevor’s Liquor, set to open its doors as one of the first major tenants. This impressive 25,000-square-foot store won’t just be a liquor outlet; it’s designed to be a comprehensive beverage destination. Locals can look forward to an extensive selection of wine, spirits, and craft beers, alongside tastings and events, making it a significant addition for enthusiasts and casual shoppers alike. Its opening in early 2024 will provide the first tangible glimpse into PV’s new retail landscape.
Dining Delights: Confirmed Restaurants
The culinary lineup for PV is shaping up to be impressive, catering to a range of tastes and occasions.
Blanco Cocina + Cantina, a popular choice known for its modern Mexican cuisine and vibrant atmosphere, is confirmed for its second Phoenix location at PV. Expect their signature tacos, margaritas, and a lively dining experience.
Flower Child, a health-conscious eatery focusing on fresh, wholesome ingredients, will also join the roster. This restaurant is a go-to for those seeking delicious, guilt-free options, offering salads, bowls, and plates designed to nourish.
Perhaps one of the most exciting announcements is a new, unnamed restaurant concept from the acclaimed owners behind Phoenix’s Steak 44, Ocean 44, and Olive & Ivy. This group is synonymous with high-end dining and impeccable service, indicating PV’s commitment to offering upscale culinary experiences alongside more casual fare.
Comparing Old and New: Paradise Valley Mall vs. PV
The transformation is monumental, shifting from a classic retail model to a dynamic mixed-use environment.
| Feature | Old Paradise Valley Mall | New PV Development |
|---|---|---|
| Concept | Traditional enclosed retail mall with anchor stores | Mixed-use, open-air “experiential” community |
| Key Offerings | Department stores, specialty shops, food court | Diverse dining, luxury residential, office, entertainment, retail, hotel, central park |
| Environment | Indoor focused, limited public outdoor space | Integrated indoor/outdoor, walkable streets, central green space |
| Status (2023) | Closed, mostly demolished | Under construction, phased openings starting late 2023/early 2024 |
| Developer(s) | Macerich (previously) | RED Development & Macerich |
More Than Just Meals: The PV Experience
Beyond the exciting new restaurants, PV is designed to be a holistic community destination. The residential component, with thousands of apartments, will bring a constant stream of life and activity. Office spaces will attract businesses, while the planned hotel will cater to visitors. The central park is envisioned as a community gathering space, hosting events and providing green relief. Additionally, plans include a large grocery store, further cementing PV as a one-stop destination for daily needs and leisure.
What This Means for Phoenix Locals
For residents of Paradise Valley and surrounding Phoenix neighborhoods, PV represents a significant upgrade in local amenities. It means more diverse dining options, from quick, healthy bites to upscale culinary adventures. It will create new entertainment and shopping opportunities, potentially reducing the need to travel further afield. The development promises to be a new social heart for the area, fostering community interaction and offering fresh spaces to explore. While new development can bring increased traffic, the overall vision is to create a more self-sufficient and vibrant local economy.
Looking Ahead: The Future of PV
The PV project is an ongoing, multi-year endeavor. While early tenants like Trevor’s Liquor and the first wave of restaurants are set to open, many more announcements and developments are on the horizon. Locals should stay tuned for updates on additional retail partners, entertainment venues, and specific opening timelines for the residential and office components. The transformation of PV is a long-term vision, gradually unfolding into a dynamic new district.
FAQs
- What is replacing the Paradise Valley Mall?
The site is being redeveloped into “PV,” a large-scale, mixed-use community featuring retail, dining, residential, office space, a hotel, and a central park. - When will the new PV development open?
Development is phased. Trevor’s Liquor is expected to open winter 2023/early 2024. Other restaurants and components will open progressively over the coming years. - What types of restaurants are confirmed for PV?
Confirmed dining options include Blanco Cocina + Cantina, Flower Child, and a new concept from the owners of renowned Phoenix establishments like Steak 44 and Olive & Ivy. - Will there be a grocery store at PV?
Yes, plans indicate a large grocery store is part of the new development, though a specific tenant has not yet been announced. - Who are the developers behind the PV project?
RED Development and Macerich are jointly developing the PV project.
Get ready to explore a vibrant new chapter for Paradise Valley as PV transforms into a dynamic destination for dining, living, and community connection.
PV Transforms Mall Site into Dining Living Hub
